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Bait and Switch

The (Futile) Pursuit of the American Dream

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The bestselling author of Nickel and Dimed goes back undercover to do for America's ailing middle class what she did for the working poor
Barbara Ehrenreich's Nickel and Dimed explored the lives of low-wage workers. Now, in Bait and Switch, she enters another hidden realm of the economy: the shadowy world of the white-collar unemployed. Armed with a plausible résumé of a professional "in transition," she attempts to land a middle-class job—undergoing career coaching and personality testing, then trawling a series of EST-like boot camps, job fairs, networking events, and evangelical job-search ministries. She gets an image makeover, works to project a winning attitude, yet is proselytized, scammed, lectured, and—again and again—rejected.
Bait and Switch highlights the people who've done everything right—gotten college degrees, developed marketable skills, and built up impressive résumés—yet have become repeatedly vulnerable to financial disaster, and not simply due to the vagaries of the business cycle. Today's ultra-lean corporations take pride in shedding their "surplus" employees—plunging them, for months or years at a stretch, into the twilight zone of white-collar unemployment, where job searching becomes a full-time job in itself. As Ehrenreich discovers, there are few social supports for these newly disposable workers—and little security even for those who have jobs.
Like the now classic Nickel and Dimed, Bait and Switch is alternately hilarious and tragic, a searing exposé of economic cruelty where we least expect it.

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  • Reviews

    • Publisher's Weekly

      July 11, 2005
      A wild bestseller in the field of poverty writing, Ehrenreich's 2001 exposé of working-class hardship, Nickel and Dimed
      , sold over a million copies in hardcover and paper. If even half that number of people buy this follow-up, which purports "to do for America's ailing middle class what did for the working poor," it too will shoot up the bestseller lists. But PW
      suspects that many of those buyers will be disappointed. Ehrenreich can't deliver the promised story because she never managed to get employed in the "midlevel corporate world" she wanted to analyze. Instead, the book mixes detailed descriptions of her job search with indignant asides about the "relentlessly cheerful" attitude favored by white-collar managers. The tone throughout is classic Ehrenreich: passionate, sarcastic, self-righteous and funny. Everywhere she goes she plots a revolution. A swift read, the book does contain many trenchant observations about the parasitic "transition industry," which aims to separate the recently fired from their few remaining dollars. And her chapter on faith-based networking is revelatory and disturbing. But Ehrenreich's central story fails to generate much sympathy—is it really so terrible that a dabbling journalist can't fake her way into an industry where she has no previous experience?—and the profiles of her fellow searchers are too insubstantial to fill the gap. Ehrenreich rightly points out how corporate culture's focus on "the power of the individual will" deters its employees from organizing against the market trends that are disenfranchising them, but her presentation of such arguments would have been a lot more convincing if she could have spent some time in a cubicle herself.

    • Booklist

      September 15, 2005
      What to expect from a journalist and author as profiled as Ehrenreich (because of the publicity garnered from " Nickel and Dimed," 2001), who now tackles the issue of the unemployed white\b -\b0 collar worker? Laughter and well--meaning self-deprecating humor, that's what. More importantly, she offers a realistic, sometimes despairing perspective on the corporate world and a job hunter's travails. The statistics are revealing: 20 percent of the unemployed today are professionals. Ehrenreich's own story involves a 10-month job search with $5,000 in funds under her maiden name. She endured so-called coaches, networking events, Web sites, even job fairs in the hunt for employment, taking a barrage of personality tests (Myers Briggs, Enneagram) and often suffering fools gladly. The result was two sales-position offers without benefits or salary. Her conclusions are harsh, perhaps atypical for many, yet she tempers the realities with clear-cut recommendations for change. Anticipate a waiting list for this title. (Reprinted with permission of Booklist, copyright 2005, American Library Association.)

    • Library Journal

      September 1, 2005
      Three years ago, journalist and social critic Ehrenreich wrote the best-selling "Nickel and Dimed", exposing the dead-end world of the low-wage worker in America. Here, she tackles the problems of unemployed white-collar workers. Again, she goes undercover, this time pretending to be a white-collar worker seeking a public relations job. Her methodical job hunt includes sessions with personal coaches who use psychobabble, New Age concepts, or born-again Christianity to motivate their clients; personality tests, high-intensity "boot camp" sessions that focus on taking responsibility for one's job predicament and proactively networking; and sterile job fairs. She meets long-term unemployed white-collar workers as well as job seekers deeply dissatisfied with their current job or career. Her tale is instructive, sometimes humorous, but less involving than "Nickel and Dimed" because the focus is on finding a job rather than actually working in one; she ends up exposing the emptiness and disingenuousness of those she consulted more than analyzing the challenges confronting her fellow job seekers. Despite her many efforts, after almost a year of job hunting, the author doesn't get a viable job. She concludes without bitterness but without much hope that what "the unemployed and anxiously employed" need is "not a winning attitude" but "courage to come together and work for change." For all academic and most public libraries. [See Prepub Alert, "LJ "5/1/05.] -Jack Forman, San Diego Mesa Coll. Lib.

      Copyright 2005 Library Journal, LLC Used with permission.

Formats

  • OverDrive Read
  • EPUB ebook

Languages

  • English

Levels

  • Lexile® Measure:1240
  • Text Difficulty:9-12

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