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Title details for Conflicting Accounts by Kevin Goldman - Available

Conflicting Accounts

The Creation and Crash of the Saatchi & Saatchi Advertising Empire

by Kevin Goldman
Barrett Whitener
Audiobook
1 of 1 copy available
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1 of 1 copy available

The story of the decline and crash of Saatchi & Saatchi is a universal tale of corporate greed and ineffective management. It is the story of an ugly, publicly-fought civil war in an industry that is supposed to know the steep price paid for an image run amok. The book also details changes in advertising in the 1980's, such as the merger mania and ad agency consolidations that swept Madison Avenue, including the British takeover of major agencies. The Saatchi & Saatchi story has caught the attention of the world. The events at the new agency set up by Maurice, as well as the company he left behind, still makes headlines.Goldman has conducted more than 100 interviews with, among others, the Saatchi brothers, their childhood friends, ex-business associates, and past clients, making this a richly-detailed and authoritative look at the world's flashiest industry.

  • Creators

  • Publisher

  • Release date

    September 3, 2009

  • Formats

    • OverDrive Listen audiobook

      • ISBN: 9781441712691
      • File size: 389682 KB
      • Duration: 13:31:50

  • Languages

    • English

  • Reviews

    • Publisher's Weekly

      December 30, 1996
      Wall Street Journal advertising columnist Goldman's gossipy account of the rise and crash of Saatchi & Saatchi, the world's largest ad agency at its peak in 1987, unfolds as a Shakespearean drama full of greed, revenge, ambition and civil war. Charles Saatchi, wizard copywriter and art collector, and his mercurial brother, Maurice-both Iraqi Jews who emigrated to London in 1947-founded the agency in 1970 when Charles was 27 and Maurice 25. Their free-spending acquisitions binge, fueled by Maurice's obsessive quest to be the number-one agency, was undermined by expensive buyouts, client defections and a slowdown in ad spending in the U.S. Goldman offers a more critical, American-based view of the brothers and their wheeling and dealing than does British media journalist Alison Fendley in Saatchi & Saatchi: The Inside Story (Forecasts, Sept. 30). He also gives much more inside detail on Maurice's 1994 ouster as chairman in a shareholder mutiny spearheaded by no-nonsense Chicago fund manager David Herro, as well as on the ensuing internecine battle that erupted between M&C Saatchi, the brothers' new agency, and their former shop, renamed Cordiant. Photos.

    • AudioFile Magazine
      Barrett Whitener relates in incredible detail all the mergers, acquisitions, mismanagement, successes and failures of the advertising empire of the Saatchi brothers, Charles and Maurice. Although this is primarily history, there is dialogue drawn from interviews; thus, the personalities are also portrayed by Whitener, who seldom is bogged down by the minutiae of this fascinating history. Although Whitener frequently pronounces "Maurice" as "Morris," causing the listener to wonder if there is another character, this flaw shouldn't distract from the details of this worldwide advertising conglomerate. M.B.K. (c) AudioFile 2001, Portland, Maine

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

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