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Title details for The Game-Changer by A. G. Lafley - Available

The Game-Changer

How You Can Drive Revenue and Profit Growth with Innovation

by A. G. Lafley
Ram Charan
Audiobook
1 of 1 copy available
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1 of 1 copy available
How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job.
Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.
Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:
• Make consumers and customers the boss, not the CEO or the management team
• Innovate to grow a mature business
• Develop higher growth, higher margin businesses
• Create new customers and new markets
• Revitalize a business model
• Reach outside your own business and tap into the abundant brainpower and creativity of the world
• Integrate innovation into the mainstream of your managerial decision making
• Manage risk
• Become a leader of innovation
We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win—arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.
This is a game-changing book that helps you redefine your leadership and improve your management game.

  • Creators

  • Publisher

  • Release date

    April 8, 2008

  • Formats

    • OverDrive Listen audiobook

      • ISBN: 9781415945827
      • File size: 358535 KB
      • Duration: 12:26:56

  • Languages

    • English

  • Reviews

    • AudioFile Magazine
      Management guru Ram Charan teams up with Procter & Gamble's legendary CEO, A.G. Lafley, to explain the importance of innovation in today's challenging business climate. Marc Cashman's relaxed interpretation holds the listener's attention and captures every idea in this seminal program. He does it with his crisp documentary-style voice and intellectual engagement, rather than vocal showmanship. The authors say that successful innovations are the result of organic social support as well as accounting projections and engineering algorithms. Fascinating stories from P&G and other well-known companies prove the main principle--that customer-driven innovation is essential to higher margins and sustained market growth. Lafley's insider strategies and Ram Charan's razor-sharp abstractions are a winning combination in this powerful audio. T.W. (c) AudioFile 2008, Portland, Maine
    • AudioFile Magazine
      Jason Culp delivers the type of narration often featured in business audiobooks. Clipped enunciation, relentless pacing, and a slightly nasal timbre emphasize the corporate values at the foundation of this material. The overall effect is a sense of forward momentum that sweeps one along regardless of one's desire for a pause. Although the pace, at times, has the effect of a verbal onslaught, it does reflect the subject matter, which focuses on the uncompromising drive of corporate innovation, characterized by an ongoing quest for better practices and ever-higher profit margins. M.R. (c) AudioFile 2008, Portland, Maine

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

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