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Still Broke

Walmart's Remarkable Transformation and the Limits of Socially Conscious Capitalism

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How America’s biggest company began taking better care of its workers—and why such efforts will never be enough.
Fifteen years ago, Walmart was the most controversial company in America. By offering incredibly low prices, it had come to dominate the retail landscape. But with this dominance came a suite of ethical concerns. Walmart was accused of wiping out mom-and-pop businesses across the country; ruthlessly pressuring suppliers to cut costs, even if it meant closing up U.S. factories and moving production overseas; and, above all, not taking adequate care of its own employees, who were paid so little that many wound up on public assistance.
 
Today, while Walmart remains America's largest employer, the picture is very different. It has become an environmental leader among businesses, and has taken many other steps to use its immense scale to have a positive social impact. Most notably, its starting wage has risen from $7.25 to $12, and employee benefits have improved. With internal and external threats to its business looming, the company began to change directions in 2005—a transformation that accelerated in 2014, with the arrival of CEO Doug McMillon. By undertaking such large-scale change without a legal mandate to do so, Walmart has joined a number of major corporations that say they are dedicated to practicing a new, socially conscious form of capitalism.
In Still Broke, award-winning author Rick Wartzman goes inside the company's transformation, showing in novelistic detail how the company has gotten to where it is. Yet he also asks a critical question: is it enough? With a still-simmering public debate around the minimum wage and widespread movements by workers demanding better treatment, how far will $12 an hour go in today's economy? Or even $15? Or Walmart’s average wage, which now hovers above $17—but, even so, doesn’t pencil out to so much as $32,000 a year for a fulltime worker?
 
In the richest nation on earth, how did the bar get set so low? How did America find itself relying on an army of low-wage workers without ever acknowledging their most basic needs? And if Walmart's brand of change is the best we have, how can we ever expect to build a healthy society?
With unparalleled access to the key executives and change-makers at Walmart, Still Broke does more than document a remarkable business makeover. It interrogates the role of business in American life, and asks what the future of our economy and country can be—and whose job it is to make it.
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    • Kirkus

      September 15, 2022
      A detailed examination of the retail behemoth. By the early 2000s, Walmart was often cited as the worst example of "a race-to-the-bottom brand of capitalism," eliminating competition and chronically underpaying its huge workforce. Then, starting in 2015, Walmart implemented a series of measures, from pay increases to expanded opportunities for its employees, that prompted even skeptics to rethink the company's image as a bastion of unfettered corporate evil. Wartzman, most recently the author of The End of Loyalty: The Rise and Fall of Good Jobs in America (2017) and a longtime critic of Walmart, wanted to explore the company's complex journey and image. When Sam Walton opened the first Walmart in Arkansas in 1962, he emphasized low prices, quality products, and serving rural areas; the company went public in 1970 and went on to become one of the nation's biggest retailers. Walton engendered employee loyalty through profit sharing and stock options, but he also intentionally kept wages low and vehemently opposed efforts to organize labor. After he died in 1992, both outsiders and employees felt the company abandoned any dedication to taking care of its employees in favor of solely cutting costs. Over time, the company improved efforts to be sustainable, was rightfully praised for its efforts during Hurricane Katrina, and expanded worker training; yet "where it had the most direct control--deciding how much to pay its workers--it hadn't moved an inch." In 2016, Walmart finally raised its minimum hourly wage to $10 after decades of pressure from labor efforts. Even with the increase, writes the author, "the average full-time employee at the company was still going to be making less than $26,000 a year." Wartzman's investigation of the company in all its complexity is thoroughly researched, and he deftly and meaningfully connects the issue of chronically low wages at Walmart to a larger undervaluation of the labor of millions of Americans. A well-written account of a corporate American juggernaut and its implications for society as a whole.

      COPYRIGHT(2022) Kirkus Reviews, ALL RIGHTS RESERVED.

    • Publisher's Weekly

      October 10, 2022
      Walmart has come a long way since its days as the bogeyman of American capitalism—but not far enough, according to this thought-provoking treatise on the shortcomings of socially responsible corporations. Wartzman (The End of Loyalty), who leads a nonprofit that received funding from Walmart’s corporate foundation “to develop a lifelong learning system through which residents of a local community could obtain new knowledge and skills,” explores how, after years of being criticized for paying low wages, treating employees poorly, and harming the environment, the company made some minor shifts. “In sync with its frugal culture,” he writes, Walmart shrank packaging and engineered more energy-efficient trucks in 2004. The ascension of CEO Doug McMillon in 2014 brought more changes, including increased wages. While acknowledging that small steps have been made, Wartzman argues that leaving fair labor practices up to a company itself can only change so much. He calls for a federal minimum wage of $20 an hour, and concludes that only a government mandate and a change in labor laws can correct economic inequality: “It is well past the time for those we elect to public office to force the matter.” This smart survey offers much to consider. Agent: Kris Dahl, ICM Partners.

    • Library Journal

      November 1, 2022

      Why would the leaders of corporate giant Walmart give an all-access pass to a journalist known for taking companies to task for putting their bottom line ahead of the well-being of their employees? The answer remains unclear, but they may have been convinced by Wartzman's (The End of Loyalty: The Rise and Fall of Good Jobs in America) pitch to focus on what the company has done right and where it's fallen short. With this book, the author makes good on that promise. The narrative jumps around Walmart's timeline--back to Sam Walton's initial vision, forward to Walmart's leadership in relief efforts post-Katrina and its surprise embrace of sustainability, and around in time to its various clashes with unions and affiliate groups. The focus, however, returns to the company's treatment of its frontline workers. This book may or may not change minds (pro or con) about Walmart, but it will deepen readers' understanding of the negative effects of low-cost retail goods and of the need for both corporations and the government to do more to make the promise of a living wage into a reality. VERDICT Interesting and evenhanded. Will appeal to a broad readership.--Sara Holder

      Copyright 2022 Library Journal, LLC Used with permission.

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