The publisher provides the following statement about the accessibility of the EPUB file supplied to OverDrive. Experiences may vary across reading systems. After borrowing the book, you may download the EPUB files to read in another reading system.
Accessibility features highlighted in metadata are based on this ebook's content and format.
Appearance of the text and page layout can be modified according to the capabilities of the reading system (font family and font size, spaces between paragraphs, sentences, words, and letters, as well as color of background and text).
Not all of the content will be readable as read aloud speech or dynamic braille.
No information is available.
Table of contents to all chapters of the text via links.
High contrast between text and background
Color is not the sole means of conveying information
September 7, 2020
“Are you an artist? Of course you are,” fist-pumps business guru Godin (This is Marketing) in this big-hearted book of affirmations. The modern economy, he says, has “brainwashed” would-be entrepreneurs and industry disruptors into staying on the 9-to-5 treadmill, when they really owe it to themselves—and everyone else (“It’s selfish to hold back when there’s a chance you have something to offer”)—to try out their most ambitious ideas, even at the risk of failure. Godin urges readers to get started by redefining themselves as changemakers, since “identity fuels action, and action creates habits, and habits are part of a practice, and a practice is the single best way to get to where you seek to go.” His cognitively dissonant advice, like “seek out constraints” and embrace inauthenticity when necessary (such as by “show up” even when one is feeling uninspired and has “something else you’d rather be doing”), is thought-provoking, if occasionally lacking in gravitas, as when he optimistically forecasts that if businesspeople simply trust themselves and “the people we serve,” then that “trust will be repaid many times over.” Nonetheless, Godin’s message will resonate with his many fans, and his enthusiastic, nearly giddy tone may even charm skeptics.