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Title details for Crisis Ahead by Edward Segal - Wait list

Crisis Ahead

101 Ways to Prepare for and Bounce Back from Disasters, Scandals and Other Emergencies

by Edward Segal
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Silver Award Winner in Advertising/Marketing​-Axiom Business Book Awards 2021
How many splashy scandals and crisis situations have befallen companies and public figures in the past week alone? How did the organizations and people at the center of those crises manage the situation? Did they survive with their reputations intact or are they facing an ongoing public nightmare that keeps building on itself in the era of social media?
This new book from veteran public relations expert Edward Segal is based on the following premise: it's not a matter of IF a scandal or crisis will hit, it's WHEN. How a company deals with it will have lasting impact on their reputation, profits, and more. But for most organizations, when a crisis hits, they're caught off guard and ill-prepared. While essential, crisis plans are worthless unless properly executed, as the stories and examples featured throughout Crisis Ahead attest. Edward Segal's vivid and memorable accounts underscore the benefits of practicing and updating crisis plans at least once a year. The book also provides a template for creating a customizable crisis management plan.
Crisis Ahead is for CEOs, senior staff, corporate communication professionals, HR and legal teams, boards of directors, and front-line employees who need to know what to do in the moment: what levers to pull and what moves to make in real time when faced with a crisis, scandal, or disaster. This book is written with the need for speed in mind. It's concise and practical with a light touch and occasional humor to help people on the front lines prepare for, survive, and bounce back from a crisis. It includes dozens of anecdotes, stories, and lessons about how companies, organizations, and individuals - ranging from Amazon, Apple, and the European Union, to Disney, Starbucks, and entrepreneur Elon Musk - have prepared for, created, managed, and communicated about crisis situations.

  • Creators

  • Publisher

  • Release date

    April 21, 2020

  • Formats

    • OverDrive Read

      • ISBN: 9781529361964

    • EPUB ebook

      • ISBN: 9781529361964
      • File size: 973 KB

  • Languages

    • English

  • Reviews

    • Booklist

      June 1, 2020
      Crisis management expert Segal offers a timely book on the topic with an introduction focused on the COVID-19 pandemic. The book urges business CEOs and other organizational leaders to have a plan of action in place well before the inevitable crisis hits. One of Segal's key points is that leaders do not have to reinvent the wheel; examining how others have handled situations in the past can be very instructive. To that end, Segal pulls directly from news headlines of the past few years to present an extensive list of crises that businesses and individuals have weathered. Segal analyzes the handling of each crisis so that the reader can learn from the experience of others. His commonsense suggestions include having a plan, heeding early warnings, having the right resources, responding quickly, adhering to facts, gauging the impact, telling the truth, and setting realistic deadlines. This book's practical advice for advanced planning makes it a valuable addition to the shelves of any business collection.(Reprinted with permission of Booklist, copyright 2020, American Library Association.)

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

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