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Title details for Wild Ride by Adam Lashinsky - Available

Wild Ride

Inside Uber's Quest for World Domination

by Adam Lashinsky
ebook
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In your pocket is something amazing: a quick and easy way to summon a total stranger who will take you anywhere you’d like. In your hands is something equally amazing: the untold story of Uber’s meteoric rise, and the massive ambitions of its larger-than-life founder and CEO.

Before Travis Kalanick became famous as the public face of Uber, he was a scrappy, rough-edged, loose-lipped entrepreneur. And even after taking Uber from the germ of an idea to a $69 billion global transportation behemoth, he still describes his company as a start-up. Like other Silicon Valley icons such as Steve Jobs and Elon Musk, he’s always focused on the next disruptive innovation and the next world to conquer.
Both Uber and Kalanick have acquired a reputation for being combative, relentless, and iron-fisted against competitors. They’ve inspired both admiration and loathing as they’ve flouted government regulators, thrown the taxi industry into a tailspin, and stirred controversy over possible exploitation of drivers. They’ve even reshaped the deeply ingrained consumer behavior of not accepting a ride from a stranger—against the childhood warnings from everyone’s parents.
Wild Ride is the first truly inside look at Uber’s global empire. Veteran journalist Adam Lashinsky, the bestselling author of Inside Apple, traces the origins of Kalanick’s massive ambitions in his humble roots, and he explores Uber’s murky beginnings and the wild ride of its rapid growth and expansion into different industries.
Lashinsky draws on exclusive, in-depth interviews with Kalanick and many other sources who share new details about Uber’s internal and external power struggles. He also examines its doomed venture into China and the furtive fight between Kalanick and his competitors at Google, Tesla, Lyft, and GM over self-driving cars. Lashinsky even got behind the wheel as an Uber driver himself to learn what it’s really like.
Uber has made headlines thanks to its eye-popping valuations and swift expansion around the world. But this book is the first account of how Uber really became the giant it is today, and how it plans to conquer the future.

  • Creators

  • Publisher

  • Release date

    May 23, 2017

  • Formats

    • OverDrive Read

      • ISBN: 9780735211407
      • File size: 15638 KB

    • EPUB ebook

      • ISBN: 9780735211407
      • File size: 15558 KB

  • Languages

    • English

  • Reviews

    • Library Journal

      Starred review from May 15, 2017

      Lashinsky (assistant managing editor, Fortune; Inside Apple) takes readers inside the world of Uber and its enigmatic CEO, Travis Kalanick. Drawn from extensive research including interviews with Kalanick and others involved in the company, the author presents a vivid account of the story of Uber. The company came about when Kalanick and his friend Garrett Camp could not catch a cab during a blizzard in 2008. The idea was "if only there were a way to turn one's phone into a taxi dispatcher." Uber's first prototype called UberCab was created by Camp along with Oscar Salazar and Conrad Whelan, with Kalanick as "chief incubator" and adviser. Kalanick became CEO in 2010, with the company ultimately changing its name to Uber. It grew to be worth $69 billion, and along the way, Kalanick has faced government regulators and turned the taxi industry upside down. Uber continues to explore new ventures, including working toward adding self-driving cars (facing competition with Google, Tesla, Lyft, and General Motors). VERDICT An insightful and highly recommended account of Uber, this book should attract a wide audience. Would-be entrepreneurs as well as business and technology students and faculty will appreciate this inspirational story.--Lucy Heckman, St. John's Univ. Lib., Queens, NY

      Copyright 2017 Library Journal, LLC Used with permission.

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

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