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Title details for Outsmarting Goliath by Debra Koontz Traverso - Available

Outsmarting Goliath

How to Achieve Equal Footing with Companies that are Bigger, Richer, Older, and Better Known

by Debra Koontz Traverso
Anna Fields
Audiobook
1 of 1 copy available
Borrow Listen to a sample Listen to a sample
1 of 1 copy available

Outsmarting Goliath confronts this paradox: Many of today's consumers—potential customers—turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-of-our-sizes-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalog, winning ad, or a well-prepared face-to-face presentation can change a customer's perception. In those crucial situations, the small up-starter can use the tips in this book to capture more clients and give Goliath a headache. Highlights include:

Choosing a name and location that bolster consumer confidence Projecting a big image without hiring more employees Capitalizing on the Internet as an equalizer

  • Creators

  • Publisher

  • Release date

    September 3, 2009

  • Formats

    • OverDrive Listen audiobook

      • ISBN: 9781481561129
      • File size: 226025 KB
      • Duration: 07:50:53

  • Languages

    • English

  • Reviews

    • AudioFile Magazine
      A life coach is a new category in the field of consultants. Anna Fields's narration captures the essence of the life coach in this self-help book. Providing sensible business information, along with concrete, no-nonsense suggestions, and practical advice, this is clearly a usable resource. A humorous tone is used appropriately as self-effacing humor is injected throughout. A wonderful feature to this audiobook is that the CDs track every three minutes for easy bookmarking, solving the inherent problem of CDs--not returning to the place where you left off. Practical in all respects, this little reference will make you and your small business grow exponentially. D.L.M. (c) AudioFile 2001, Portland, Maine

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

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