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Title details for Crowdsourcing by Jeff Howe - Available

Crowdsourcing

Why the Power of the Crowd Is Driving the Future of Business

by Jeff Howe
Kirby Heyborne
Audiobook
1 of 1 copy available
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1 of 1 copy available
“The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing ­corrects that—but in doing so, it also unleashes the forces of creative destruction.”
—From Crowdsourcing
First identified by journalist Jeff Howe in a June 2006 Wired article, “crowdsourcing” describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. Howe reveals that the crowd is more than wise—it’s talented, creative, and stunningly productive. Crowdsourcing activates the transformative power of today’s technology, liberating the latent potential within us all. It’s a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of work is all that counts; and every field is open to people of every imaginable background. If you can perform the service, design the product, or solve the problem, you’ve got the job.
But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable.
Jeff Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing. How were a bunch of part-time dabblers in finance able to help an investment company consistently beat the market? Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year? The answers lie within these pages.
The blueprint for crowdsourcing originated from a handful of computer programmers who showed that a community of like-minded peers could create better products than a corporate behemoth like Microsoft. Jeff Howe tracks the amazing migration of this new model of production, showing the potential of the Internet to create human networks that can divvy up and make quick work of otherwise overwhelming tasks. One of the most intriguing ideas of Crowdsourcing is that the knowledge to solve intractable problems—a cure for cancer, for instance—may already exist within the warp and weave of this infinite and, as yet, largely untapped resource. But first, Howe proposes, we need to banish preconceived notions of how such problems are solved.
The very concept of crowdsourcing stands at odds with centuries of practice. Yet, for the digital natives soon to enter the workforce, the technologies and principles behind crowdsourcing are perfectly intuitive. This generation collaborates, shares, remixes, and creates with a fluency and ease the rest of us can hardly understand. Crowdsourcing, just now starting to emerge, will in a short time simply be the way things are done.

  • Creators

  • Publisher

  • Release date

    August 26, 2008

  • Formats

    • OverDrive Listen audiobook

      • ISBN: 9781415949597
      • File size: 280953 KB
      • Duration: 09:45:19

  • Languages

    • English

  • Reviews

    • AudioFile Magazine
      The challenge with an audiobook based on a newly coined word is that after about five hours the reader gets the point--and there's still another five hours to go. In this case, WIRED reporter Jeff Howe has coined the term "crowdsourcing"--when a company takes a task previously done by employees and outsources it in the form of an open call to a large, undefined group of people. (Think Wikipedia and iStockphoto.) Explaining the concept works fine in print as the reader can skip about, and it works even better in Howe's crowdsourcing blog, but it doesn't seem to gel in audio. Considering that Howe speaks publicly--frequently and quite convincingly--on the subject, the audiobook might have been better served by his narration rather than Kirby Heyborne's meticulous and careful delivery. R.W.S. (c) AudioFile 2009, Portland, Maine
    • Library Journal

      Starred review from January 15, 2009
      Journalist Howe introduced the term crowdsourcingthe process by which the power of the many can be leveraged to accomplish feats once the province of the specialized fewin a June 2006 Wired magazine article; here, he expands on that concept. He cites examples of the application of crowdsourcing by such companies as NetFlix and YouTube, also discussing the drawbacks of the phenomenon. However, he remains confident that, under the proper circumstances, crowdsourcing offers tremendous benefits to society. Reader Kirby Heyborne (Little Brother) does a stellar job presenting this thought-provoking work, sounding appropriately serious or funny as warranted. Recommended for all audio collections. [Audio clips available through library.booksontape.comStephen L. Hupp, West Virginia Univ. Lib., Parkersburg

      Copyright 2009 Library Journal, LLC Used with permission.

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

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